Getting Yourself ‘Sales Ready’ for 2021

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Getting Yourself ‘Sales Ready’ for 2021

November 16 @ 10:00 am - 11:30 pm

2020 is nearly over! In this course we will cover the essentials to a successful 2021 including diary management and maximising profit

Check out more details here

Who is this course for?

This course is specifically designed for sales and event professionals within the hospitality and event industry



3 x hour workshops from 10 until 11.30am each day.

On 2nd December, virtual 15 minute one-to-one accountability sessions will be arranged with all attendees. This will ensure improved procedures have been implemented and additional questions are answered.



  • Attendance to all 3 LIVE 1.5-hour workshops
  • Handouts including all information after every session
  • Accountability session 2 weeks after to ensure implementation
  • 25% off ‘SWOT Competitor Analysis Mini-Challenge’ in Dec 20


Content will cover:

  • Diary management
  • Maximising profit
  • Forecasting in unknown times
  • Analysing lead times; where are the gaps?
  • Planning your selling efforts for throughout 2021


Meet your hosts

Femke Millership

Femke has been in the event and hospitality industry since 2002 and has set up MICE cluster offices, worked to implement new yield management systems and managed large reactive sales teams. Femke is extremely passionate about the event industry and absolutely loves passing her enthusiasm, experience and conversion ideas onto sales teams!

Kate Plowright

Kate has hands on experience of proactive and reactive sales along with event organisation and people management. She launched Selling Savvy in 2018 because she is passionate about delivering effective workshops and mentoring that gives teams the opportunity to be empowered to make the right strategic decisions, whilst having strong backing from their management.


Virtual event