About this course

Knowing your competition inside out can be vital to success.

Join us on this 3-day challenge as we take you through the whats, the whys and the hows of a SWOT Competitor Analysis

You will come away with details knowledge of your top competitors so that you can make sure you are always ahead of the curve

Format

This 3-day challenge is a mix of interactive workshops, action lists and support from a strong community of event professionals.

• 10-10.45am LIVE session every morning
• Task list to complete published at 11am
• Full support via closed Facebook group throughout the week

Meet your hosts

Amanda Baker

Amanda has over 25 years’ experience within the hos- pitality, leisure and tourism industry. She has a proven record of implementing strategies that has increased company’s profitability. Amanda understands that in- dependent businesses have to work a lot harder to win business and stand out from the crowd. She has a passion and clear focus to achieve those new sales.

Becky Whitaker

Becky has over 25 years’ experience working in the tourism and hospitality sector including time spent with Visit Britain and 11 years with Marriott Hotels. She set up and managed the Marriott Yorkshire Cluster Event Sales office as well as helping write the SOP’s nationwide. Becky loves the industry be- cause it is built on making people smile!