Virtual Selling for Hotels & Venues Course

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Virtual Selling for Hotels & Venues Course

August 17 @ 10:00 am - August 19 @ 11:30 pm

This short course consists of 3 workshops hosted by Selling Savvy and supported by HBAA is designed for proactive and reactive sales people

Structure & Content

Selling Hybrid Events

17.08.2020 at 10-11.30am

Selling Savvy and EventMind Collaboration

– What Hybrid events are and how they work

– The benefits of Hybrid events

– What bookers want to know before they book

– Multiple location Hybrid event – working with other venues

– What questions to ask during initial enquiry stage, with questionnaire

– How they can be lucrative for venues

– How to sell Hybrid events

– What upselling tools are relevant

Virtual Showround: The best of the best

18.08.2020 at 10-11.30am

– How virtual showrounds are being done in the industry at the moment

– What is working well and what isn’t working so well

– What clients want from a virtual showround

– Upselling and closing virtually

– Personalising virtual showrounds

– Creating a virtual showround checklist

Successful Virtual Appointments

19.08.2020 at 10-11.30am

Including 1 networking session at the end– Presenting yourself professionally

– How to ensure you are on brand virtually

– Building rapport virtually

– Selling through Zoom (or equivalent)

– Effectively following up

Who is this course for?

– Reactive sales teams and managers within venues and hotels

– Proactive sales team members and managers within venues and hotels

– Sales Managers and Directors who want to learn about the ‘new normal’ or virtual selling

Meet your Trainers

Kate Plowright

Founder & Director

Kate has hands on experience of proactive and reactive sales along with event organisation and people management. She launched Selling Savvy in 2018 because she is passionate about delivering effective workshops and mentoring that gives teams the opportunity to be empowered to make the right strategic decisions, whilst having strong backing from their management.

Becky Whitaker


Becky has over 25 years’ experience working in the tourism and hospitality sector including time spent with Visit Britain and 11 years with Marriott Hotels. She set up and managed the Marriott Yorkshire Cluster Event Sales office as well as helping write the SOP’s nationwide. Becky loves the industry be- cause it is built on making people smile!

Femke Millership


Femke has been in the event and hospitality industry since 2002 and has set up MICE cluster offices, worked to implement new yield management systems and managed large reactive sales teams. Femke is extremely passionate about the event industry and absolutely loves passing her enthusiasm, experience and conversion ideas onto sales teams!

Amanda Baker


Amanda has over 25 years’ experience within the hos- pitality, leisure and tourism industry. She has a proven record of implementing strategies that has increased company’s profitability. Amanda understands that in- dependent businesses have to work a lot harder to win business and stand out from the crowd. She has a passion and clear focus to achieve those new sales.


Virtual event