How to Ensure You’re Hospitality and Events Sales Ready for a Stellar 2024

How to Ensure You’re Hospitality and Events Sales Ready for a Stellar 2024

All eyes are on hospitality and events sales teams – and their scores on the doors – as each year draws to a close. But while the party season might be wrapping up, the hospitality and events sales game is far from over! That means prepping your team for a year of unprecedented success as we inch closer to the new year. So, buckle up and make 2024 your best year yet with these strategies for selling savvy…

Keep the Hospitality and Events Sales Momentum Alive After Christmas

The festive season in hospitality and events sales is all-consuming. But don’t lose sight of the bigger picture. Use the spirit of the season to your advantage, such as bounce-back deals, which can be a compelling way to strike while the iron’s hot. You can optimise on this by reaching out to your partygoers with irresistible yet strategic offers for the upcoming year. For example, if you’re a hotel you can remind them you’re much more than just a one-trick pony—you’re a hub of diverse experiences, from meetings and conferences, to eating out, to spa pampering.

Nurture Your 2023 Relationships

Your loyal 2023 customers are golden tickets to a successful 2024. So, get your diary at the ready and start filling it with appointments to reconnect, plan, and strategize. Co-ordinating schedules in December might be trickier than building a gingerbread house. But there are ways and means of twisting their arms, such as a surprise Christmas gift or a cosy chat over festive nibbles and drinks. Honestly, they’ll appreciate being treated, besides your ongoing commitment to their business.

Set the Stage with Off-Peak Deals

Think of 2024 as a blank canvas, and you’re the artist. Forearmed with 2023 trading patterns, you can paint next year with irresistible off-peak deals to secure lower yielding business in gaps you’d rather plug than have empty. Yes, peak times are more in-demand. But off-peak doesn’t mean off-value. So, think along the lines of a sprat to catch a mackerel, rather than flogging sloppy seconds. You might be surprised how lower budget clients shift those extra pennies and pounds around for a superior experience after sampling your exceptional wares at a snip.

There are doubtless many other ingredients to add to your recipe for a blockbuster 2024, depending on the specifics of your business. But across the board, it all comes down to this:

  • Keeping your hospitality and events sales team’s spirits high
  • Keeping your connections warm
  • Keeping your deals hotter than chestnuts roasting on an open fire


At Selling Savvy, our purpose-designed workshops in Consultative Selling and Yield and Diary Management are your perfect partners for planning the year ahead. So, why delay? Get in touch today. Your hospitality and events sales success in 2024 is ready to be written, and it starts with forethought, a dash of creativity, and a sprinkle of festive magic before the tinsel tarnishes.

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