About & Meet the Team


What is Selling Savvy?

Selling Savvy specialises in increasing sales revenue and conversion rates specifically within hospitality and events businesses.


Working with event and hospitality industry business owners, directors and their teams we deliver regular interactive training workshops; specifically designed for reactive sales teams


Business owners and proactive team members can also benefit from our mentoring programme where we offer one-to-one support with sales strategy and time management.

Through expert team training, Selling Savvy can:

  • Streamline sales procedures for high performance
  • Create accountable teams
  • Learn from other event industry professionals
  • Increase your event conversion rates
  • Close more sales
  • Improve staff morale and motivation
  • Build a hungry sales culture

Whatever your requirements, get in touch and we can see if we can help each other.

Our team


07746 843417

Kate Plowright

Founder & Director

With hands on experience of proactive and reactive sales along with event organisation and people management, Kate launched Selling Savvy in 2018 after seeing ineffective sales training methods in place.

Kate is passionate about delivering effective workshops and mentoring that gives teams the opportunity to be empowered to make the right strategic decisions, whilst having strong backing from their management.

Kate has established Selling Savvy as having three main pillars: To offer NICHE sales training to hotels, venues, event suppliers and venue finders; to train TANGIBLE tactics and actions that can be immediately implemented to increase conversion and to create MORAL salespeople that we are proud to call our Selling Savvy clients.


07711 825005

Amanda covers:

Herefordshire, Gloucestershire, Worcestershire, Oxfordshire, Somerset and Devon

Amanda Baker


Amanda has over 25 years’ experience within the hospitality, leisure and tourism industry. She has a proven record of implementing strategies that has increased company’s profitability. Amanda understands that independent businesses have to work a lot harder to win business and stand out from the crowd. She has a passion and clear focus to achieve those new sales.


07711 999123

Becky covers:

North Yorkshire, Lancashire, West Yorkshire, Greater Manchester and Merseyside

Becky Whitaker


Becky has over 25 years’ experience working in the tourism and hospitality sector including time spent with Visit Britain and 11 years with Marriott Hotels. She set up and managed the Marriott Yorkshire Cluster Event Sales office as well as helping write the SOP’s nationwide. Becky loves the industry because it is built on making people smile!


07974 938360

Femke covers:

Northamptonshire, Bedfordshire, Cambridgeshire, Buckinghamshire, Hertfordshire

Femke Millership


Femke has been in the event and hospitality industry since 2002 and has set up MICE cluster offices, worked to implement new yield management systems and managed large reactive sales teams. Femke is extremely passionate about the event industry and absolutely loves passing my enthusiasm, experience and conversion ideas onto sales teams!


07890 727193

Abi is Business Development for:

Surrey, Hampshire, Berkshire and London

Abi Luty

Business Development

Abi has huge experience in senior sales roles within a variety of hotel chains including Q Hotels and AB Hotels. She has worked in the industry for over 15 years as well as running a successful event agency, Goldcrest Events.

Abi is the direct contact for hotels and venues in Surrey, Hampshire, Berkshire and London and works closely with Kate Plowright who delivers the workshops and mentoring.


07837 248 994

Katja is Business Development for:

West Sussex, East Sussex and Kent

Katja Hammond

Business Development

Katja has 25 year’s experience in the Events, Travel and Hospitality industry and has had her own venue finding and events business since 2001.

Katja is the direct contact for hotels, venues and event suppliers in East Sussex, West Sussex and Kent and works closely with Kate Plowright who delivers the workshops and mentoring.

We LOVE our clients!

Find out why they love us too…

Book in for a free BURST Mentoring session

We run free of charge 15-minute one-to-one mentoring sessions every Tuesday morning. Book here!


07746 843 417