About & Meet the Team


What is Selling Savvy?

Selling Savvy specialises in increasing sales revenue and conversion rates specifically within hospitality and events businesses.


Working with event and hospitality industry business owners, directors and their teams we deliver regular interactive training workshops; specifically designed for reactive sales teams


Business owners and proactive team members can also benefit from our mentoring programme where we offer one-to-one support with sales strategy and time management.

Through expert team training, Selling Savvy can:

  • Streamline sales procedures for high performance
  • Create accountable teams
  • Learn from other event industry professionals
  • Increase your event conversion rates
  • Close more sales
  • Improve staff morale and motivation
  • Build a hungry sales culture

Whatever your requirements, get in touch and we can see if we can help each other.

Our team


07746 843417

Kate Plowright

Founder & Director

With hands on experience of proactive and reactive sales along with event organisation and people management, Kate launched Selling Savvy in 2018 after seeing ineffective sales training methods in place.

Kate is passionate about delivering effective workshops and mentoring that gives teams the opportunity to be empowered to make the right strategic decisions, whilst having strong backing from their management.

Kate has established Selling Savvy as having three main pillars: To offer NICHE sales training to hotels, venues, event suppliers and venue finders; to train TANGIBLE tactics and actions that can be immediately implemented to increase conversion and to create MORAL salespeople that we are proud to call our Selling Savvy clients.


07711 825005

Amanda covers:

Herefordshire, Gloucestershire, Worcestershire and Oxfordshire

Amanda Baker


Amanda has over 25 years’ experience within the hospitality, leisure and tourism industry. She has a proven record of implementing strategies that has increased company’s profitability. Amanda understands that independent businesses have to work a lot harder to win business and stand out from the crowd. She has a passion and clear focus to achieve those new sales.


07711 999123

Becky covers:

North Yorkshire, Lancashire, West Yorkshire, Greater Manchester and Merseyside

Becky Whitaker


Becky has over 25 years’ experience working in the tourism and hospitality sector including time spent with Visit Britain and 11 years with Marriott Hotels. She set up and managed the Marriott Yorkshire Cluster Event Sales office as well as helping write the SOP’s nationwide. Becky loves the industry because it is built on making people smile!


07974 938360

Femke covers:

Northamptonshire, Bedfordshire, Cambridgeshire, Buckinghamshire, Hertfordshire

Femke Millership


Femke has been in the event and hospitality industry since 2002 and has set up MICE cluster offices, worked to implement new yield management systems and managed large reactive sales teams. Femke is extremely passionate about the event industry and absolutely loves passing my enthusiasm, experience and conversion ideas onto sales teams!


07761 739193

Delphine covers:

West Sussex, East Sussex and Kent

Delphine Delacroix


Having worked in hospitality for 20 years, Delphine has planned and executed effective sales campaigns while putting together and managing successful teams in results-driven environments working for companies such as the M&I Forums and Accor. She has a hunger for hitting targets and a genuine passion for developing team members to their full potential through training and coaching.

Delphine is also a qualified mental health first aider.


07903 496446

Jeanette covers:

Devon and Cornwall

Jeanette Nijhof


Jeanette is an experienced sales professional who has worked through every role from Sales Executive to Head of National Sales. Jeanette has worked as a Procurement Manager as well, and therefore has seen both sides of the sales process. With over two years as a General Manager she also has a strong appreciation of operational considerations.

Jeanette is a true all rounder!

We LOVE our clients!

Find out why they love us too…

Book in for a free BURST Mentoring session

We run free of charge 15-minute one-to-one mentoring sessions every Tuesday morning. Book here!


07746 843 417