Welcome to Sales! Info

Welcome to Sales!

The only Online learning programme your new sales person will ever need

“‘Welcome to Sales’ is a great value, comprehensive overview of the venue sales and events process for any new member of staff, that they can take at their own pace”

 

Mark Ashton, Programme Leader – BSc (Hons) International Hospitality and Tourism Management & Deputy Director of Teaching and Learning, University of Surrey

Welcome to Sales! is a comprehensive programme designed specifically for new event and sales coordinators within hotels and venues.

This jam-packed programme will take your employee through everything they need to know about their role, prices and packages, negotiation and upselling, closing and other departments. The course includes videos, PDFs and tasks sprinkled throughout to keep your employee engaged, learning and empowered. After the programme, your team member will complete an Assessment to highlight which topics they are great at, and what they are struggling with.

Each log-in is available for 30 days for them to work through at their own pace.

Give your team the kickstart they need to succeed in the world of events and sales!

Book one of your team onto Welcome to Sales now!

Programme Inclusions

  • Printable Training Tracker for employee to date and sign
  • All 34 sections split in to 10 modules
  • 3 x Key Takeaway downloads per module
  • Log-in available for 30 days
  • Post-Programme Assessment
  • Feedback from Selling Savvy to highlight strengths in your employee and report any further support required

34 Learnings across 10 Modules

Module 1: YOUR ROLE IN SALES

  1. What is Sales?
  2. The Buying Cycle
  3. Task: The Buying Cycle

Module 6: CLIENTS: RELATIONSHIPS & ESTABLISHING NEEDS

  1. How do clients like to be sold to?
  2. Phone etiquette and the importance on listening
  3. When to use open questions and when to use closed questions
  4. Manage expectations, and over deliver
  5. Tailoring your proposals/pitch to your clints’ needs
  6. How to effectively follow up

Module 2: THE EVENT INDUSTRY AND HOW IT WORKS

  1. An introduction to agent, corporate and leisure bookers
  2. Task: Researching current clients
  3. Sales abbreviations

Module 7: NEGOTIATION AND CLOSING

 

  • The difference between features and benefits of your product and service
  • Features and Benefits Task
  • What is Negotiation, Tradeables and Added Value?
  • What is closing and how do we do it?

Module 3: PACKAGES, PROFIT & CONVERSION

 

  • Packages and allocations
  • Conversion: what is it and why is it important?
  • Packages, Profit and Conversion Task

Module 8: KNOWING YOUR LIMITS

 

  • What are our limits and when/why should we walk away from business?
  • Qualifying & Strategy
  • Questions to go through with your manager task

Module 4: PRODUCT KNOWLEDGE

  1. The importance of product knowledge
  2. Product Knowledge Task

Module 9: UPSELLING

  • How to Upsell Successfully
  • How to Upsell Successfully Task
  • Post event follow up and getting repeat business

Module 5: ANALYSING THE COMPETITION

 

  • Why do we need to research our competitors and how does it affect how we sell?
  • What is a SWOT Analysis?
  • SWOT Competitor Analysis Task
  • Your Unique Selling Points Task

Module 10: WORKING WITH OTHER DEPARTMENTS

 

  • What are the roles in other departments and how do they effect your clients?
  • The importance of detail in Function Sheets
  • Task: How do events actually run?

ALL of this for just £149!

“Welcome to Sales is fantastic. It provides an invaluable insight into the world of event sales. Each section is extremely helpful and all important information is covered and explained in great detail. The course also covers areas which are often overlooked and offers great top tips and tricks.

 

I feel it would be extremely beneficial to an individual who is new to event sales, and would without a doubt provide the confidence boost needed to get started.”

Maddie Fleetwood, Conference and Events Specialist, Tewksbury Park

Book one of your team onto Welcome to Sales now!