Sales Training for COMO The Halkin, COMO Metropolitan London & Nobu London

When COMO Hotels and Resorts & Nobu London Restaurant approached Selling Savvy, they had a clear objective: to grow their Groups, Meetings and Events business and equip their team with the confidence to make the most of every opportunity.

As a luxury hospitality brand, they don’t do off-the-shelf experiences. Every booking, event and client interaction is carefully considered. They wanted their sales approach to reflect that same level of personalisation.

The team were going through a period of development, with several individuals moving into new sales-focused roles. Their Cluster Director of People and Culture wanted to ensure they had the skills and confidence to build stronger client relationships, negotiate effectively and maximise revenue opportunities.

Just as COMO Hotels and Resorts & Nobu London Restaurant create bespoke experiences for their guests, we knew a standard training programme wouldn't cut it here.

Working closely with the team, we designed a tailored sales development programme focused on consultative selling and proactive business development.

The first part of the programme focused on helping delegates understand what really matters to their clients. Through consultative selling techniques, negotiation frameworks, upselling strategies and closing skills, the team learned how to uncover client priorities and position solutions that felt genuinely relevant.

The second part looked at one of the biggest challenges many hospitality sales professionals face: finding time to be proactive in what can often be a highly reactive role. Together, we explored practical ways to strengthen account management, reconnect with previous enquiries, develop existing client relationships and create new business opportunities.

Throughout the sessions, the emphasis was on real-life scenarios, practical application and techniques the team could put into practice immediately.

The response from the team was fantastic. Delegates left with greater confidence in their sales approach, and the sessions also created valuable opportunities for collaboration and knowledge-sharing across the wider group.

The programme we delivered laid the foundations for a more proactive and commercially confident sales culture. The feedback was so positive that discussions quickly turned towards future development opportunities and building a longer-term partnership.

For us, that's always a good sign. Great sales training isn't about delivering a workshop and walking away. It's about creating lasting change, building confidence and giving teams the tools they need to continue growing long after the training has finished.

Luxury hospitality is built on understanding what clients want and delivering an experience that feels tailored to them. The same principle applies to sales training.

Our partnership with COMO Hotels and Resorts & Nobu London Restaurant demonstrates how a bespoke approach can help hospitality teams build confidence, strengthen client relationships and unlock new commercial opportunities.

If you're looking to develop a more confident, commercially focused sales team, we'd love to chat to you.

What sales training did COMO Hotels and Resorts & Nobu London Restaurant receive?

COMO Hotels and Resorts & Nobu London Restaurant received a two-part sales training programme covering consultative selling, upselling, negotiation, closing techniques and proactive sales. The training was delivered by us at Selling Savvy and designed for team members moving into new corporate sales roles.

Why did COMO Hotels and Resorts invest in sales training?

The training was driven by their Cluster Director of People and Culture. The goal was to grow their Groups, Meetings and Events business, upskill team members in new roles, and develop confidence in upselling, negotiation and closing.

What were the outcomes of the training?

The team responded very positively and requested further sessions. The People and Culture team are now looking to build an ongoing training partnership with us. Team members also valued the opportunity to network and learn from each other during the programme.

Who delivers hospitality sales training for hotel groups?

At Selling Savvy we deliver hospitality sales training for hotel groups, venues and event teams across the UK. Programmes are tailored to the specific needs of each team, from individual workshops to ongoing training partnerships.