Sales Training for Unique Venues of London

Unique Venues of London (UVL) were keen to provide their member venues with high-quality hospitality sales training, but some of these members faced challenges as they were part of smaller teams and had limited time and resources. With each venue unable to host exclusive sessions for themselves, UVL looked for a collaborative solution that would make training affordable and accessible, while still being highly relevant to the specific needs of hospitality sales teams.
To ensure the training included the most relevant areas for its members, UVL sent out a questionnaire asking teams to select the topics they would find most beneficial. The top-voted topics shaped the first series of joiner sessions.

The objectives were:

• Create a cost-effective way for member venues to access professional training.
• Provide targeted sessions covering priority sales skills.
• Encourage networking and best practice sharing between venues.

We designed a hospitality sales training programme that allowed venues to book individual team members onto specific sessions through a ticketed system. This flexible format meant venues only paid for the training most relevant to their needs, avoiding the cost of a full series.
The sessions we decided on:

• LinkedIn Training
• Showround Training

Due to the success of these sessions, a full programme for 2025 was booked, including:

• Being Proactive in a Reactive Role
• Closing the Sale
• Negotiation and Upselling

As always, our training was delivered in an interactive, hospitality-focused style that gave delegates both practical tools and the confidence to apply them immediately.

The hospitality sales training sessions received overwhelmingly positive feedback from delegates, which we were delighted about. Participants commented on the relevance of the content to their everyday roles and the practical nature of the sessions, which gave them skills they could implement straight away. The demand for LinkedIn training was fantastic, while the showround training really helped teams elevate the way they conducted client visits.

Beyond the sales skills gained, the programme created a great sense of collaboration across the UVL network. Delegates are not only more confident in their ability to handle enquiries and convert clients but also felt connected to the other venues taking part. The success of the programme was clear, with UVL building momentum and committing to the schedule in 2026!

The joiner hospitality sales training model proved to be a great way of making professional development accessible. Its flexible structure allowed members to book onto the sessions that mattered most to them, ensuring that time and resources were well spent.

Our collaboration with UVL has already been confirmed for next year, and as a team we are looking forward to working with them well into the future!
To explore how sales training can support your team's success, visit www.sellingsavvy.co.uk.

“We are delighted to continue our training collaboration with Selling Savvy into 2026, to help our member venues continue their training and development. Being able to book individual spaces on each expert course allows our member venues the opportunity to access a much more affordable training options and also enjoy peer to peer discussions with other like-minded venues during their training. The team at Selling Savvy have been a joy to work with and we look forward to lots more collaborative courses in the future.”

Lisa Hatswell, Managing Director of Unique Venues of London