Hotel and event sales are a 365 days of the year thing. So, there’s no excuse for taking your foot off the pedal when you’re passing the baton to Ops to deliver the merry at Christmas. The thing is, Q1 is in touching distance. And a strong one can set the tone for a stellar year. But only if your hotel and event sales team is prepared and motivated.
So, here are five essential things to tell them before you start hanging up the stockings and popping the festive fizz, to prep them for smashing their goals come January!
1. Share Some Free Sales Tips (Who Doesn’t Loves a Freebie?)
Why not start by giving your team a little something extra to hone their skills over the festive season? For example, share some free Selling Savvy YouTube videos (because who doesn’t love learning from the sofa in their pyjamas with a mince pie?).
Here are some hot hits from the archives:
How to Build Effective Agent Relationships
LinkedIn: Getting the Most Out of it
Selling in a Consultative Ways
These bite-sized lessons can give them the edge they need when business picks up again.
2. Don’t Hibernate. Strategise!
It’s no secret January can be a bit of a snooze for enquiries in most sectors, but especially in hospitality and event sales. All the same, your lot shouldn’t be resting on their laurels. Instead, encourage them to focus on strategy and preparation before the Christmas holidays.
Now’s the time to:
- Review the past year’s performance
- Identify growth opportunities
- Streamline processes
- Brainstorm creative ways to engage prospects
Give them permission to get imaginative and remind them a little forward-thinking now can lead to big wins when things pick up again.
3. Set Personal Development Goals (And Don’t Be Scared to Dream Big)
While you’re at it, why not have a conversation about their career goals?
Where do they see themselves in 2025?
Do they have personal goals, like learning a new skill or stepping into a leadership role?
Aligning personal development with your overall business goals deepens engagement and nurtures loyalty. After all, a valued team delivers.
4. Rest Shouldn’t be a Dirty Word for Hard-Working Hospitality and Event Sales Staff
Hospitality and event sales is a non-stop, year-round whirlwind of prospecting, fam trips, client meetings, RfPs, presenting figures, and stress. For all these reasons, make sure you encourage your team to rest over Christmas or take some time off in early January. It’s crucial for morale and keeping burnout at bay.
Plus, they’ll thank you for it when they’re back in the game, batteries recharged and ready to take on the world.
5. Discuss 2025 Plans (And How They Can Contribute)
A successful hospitality and event sales team doesn’t just happen. It’s built on collaboration and shared vision. So, gather your team and talk about the bigger picture for 2025.
What are the big goals? And how can each team member play a part? Inspire them to think about new ways they can chip in, whether it’s refining the customer experience or exploring untapped markets.
At the end of the day, involvement encourages more than buy-in. In addition, it empowers them to think like owners, not just employees.
In fact, 2025 probably can’t come quickly enough for them!
At Selling Savvy, we go beyond hospitality and event sales. Moreover, we equip them with the tools they need to succeed, collaboratively and confidently. Check out our courses Prospecting New Markets and Creating and Building on Strategic Agency Partnerships when you’re ready to turn your team into sales superstars. Drop us a message with any questions and let’s make 2025 your best year yet!
