The Power of Personal Branding in Hotel Sales
Personal branding in hotel sales is the secret sauce that turns ordinary unremarkable salespeople into legends. So, if you think you’re just selling bedrooms and event spaces, think again! Why? Because you’re selling an experience. And your personal branding is key for slipping into the hearts and minds of your target audiences.
The thing is, clients are craving a human touch in our digitised world. For this purpose, personal branding in hotel sales increases your perceived value.
American job board HCareers explains in their How to Create a Personal Brand as a Hospitality Professional article: “…prospects and clients will start thinking about you on a more emotional level (as a brand), and not just on an intellectual level (as a job title).
“And this will definitely foster trust. When clients know the source of your hospitality career energy, they will feel better about trusting you with their needs.”
So, let’s take a look at the key ingredients for cooking up a winning personal brand to support and promote your hotel sales career.
8 Powerful Ways to Build Personal Branding in Hotel Sales
As you already know, it’s essential to stand out in the fast-paced hotel sales circuit. Here are a few ways personal branding in hotel sales helps you shine:
- Be your fabulous imperfect self – Showing clients your personality and being authentic is beneficial to winning business and creating life-long customers. People can sniff out a sales script from a mile away. But the magic happens when you’re genuine. So, share your quirks, your passions, and your genuine love for creating unforgettable experiences.
- Craft your personal narrative – Harness the art of storytelling. It creates a compelling and memorable identity in the eyes of existing and potential clients.
- Offer exclusive behind-the-scenes insights – Give your audience a deeper understanding of the unique experiences at your hotel or venue. It’s an effective sales tool, with the added bonus of building trust and authenticity.
- Become a thought leader – Add your perspective on trending industry issues to position yourself as an informed expert at the forefront of the industry.
- Curate an ‘it-list’ network – Build meaningful relationships with influential industry figures and share relevant content to enhance your credibility.
- Showcase your expertise – Offer to create guest content for industry publications and websites, establishing yourself as a go-to authority in hotel sales.
- Ramp up your visibility – Accept and proactively seek out opportunities to participate in panels or interviews at industry events and on podcasts to reinforce your credibility.
- Create content featuring colleagues or clients – Draw in the people who make your world go round. It adds a personal touch, humanises your brand and showcases successes.
So, no more excuses for lurking in the background. Embrace your quirks and infuse your personality into every pitch. Because the authentic voices resonate loudest in a sales environment where everyone is talking at the same time. It’s personal branding in hotel sales that creates not just clients, but raving fans who’ll keep coming back for the unique experience only you can deliver.
At Selling Savvy, we have a deep understanding of building personal branding in hotel sales and the gigantic asset it is to both salespeople and their employers. So, get in touch for help to skyrocket a standout individual or entire team from salespeople to collaborative partners in your clients’ journeys. With bespoke virtual or in-person workshops and 1:1 mentoring, your stellar sellers will soon be turning one-time bookers into lifelong advocates.
